In the web article “Honey Nut Cheerios Bee Goes Missing to Highlight Vanishing Bee Colonies” (Health Nut News.com) author Erin Elizabeth describes the honey bee conservationist efforts of the General Mills Company. According to the article, the widely popular spokes bee “BuzzBee” has gone missing from the Cherrios brand cereal boxes for a short time to illustrate the disappearance of bee colonies that are vital to sustainability of agriculture. Bees make up 100% of the pollination process for several foods that will stop growing if the populations of collies continue to decline. With the “Bring Back the Bees” campaign, General Mills is urging its customer base to plant one million wild flowers by the end of 2017 to stimulate growth in the bee population. People can learn more about bees, pollination facts, and place orders for free seeds to take part in the planting efforts of the campaign.